Lahore, Pakistan · Search × systems × useful products
Technical SEO,
GEO & AEO
Specialist.
I connect search architecture, useful content and software delivery—supporting SEO, Meta Ads, Laravel and AI-assisted development with evidence, testing and careful implementation.
Professional roles since December 2023. The undated WBM internship is shown separately and is not used to inflate career duration.
01 / About
I work where search strategy meets the build.
I’m a technical SEO and AI-search professional with a computer science background. My work spans Pakistani, US-focused and Australian projects—from directory platforms and e-commerce sites to an AI-native testing product. I see search as one connected system: crawling, templates, internal links, entities, content quality and the code that holds them together.
I translate audits into developer-ready priorities, validate implementation, and use Laravel, APIs and AI-assisted development to build useful products and repeatable workflows. I’m especially interested in programmatic architectures that remain genuinely useful, and in GEO and AEO practices that improve clarity without promising citations or rankings.
02 / Expertise
A multidisciplinary search practice.
Each capability states whether it comes from documented employment, owner declaration or demonstrated independent work.
Documented
Technical SEO
Crawlability, indexation, canonicals, structured data, performance and developer collaboration.Documented
Programmatic SEO
Scalable location and category architecture with template and quality controls.Documented
GEO, AEO & AI visibility
Entity clarity, answer-ready structure and monitoring across emerging search surfaces.Documented
Semantic SEO & E-E-A-T
Topic relationships, source transparency and trustworthy content architecture.Documented
On-page, off-page & local SEO
Keyword mapping, page optimization, link research, reporting and local discovery.Documented
GSC, GA4 & reporting
Index diagnostics, measurement interpretation and stakeholder-ready observations.Owner-declared
Meta Ads
A complementary skill; no brand campaign spend or results are attributed without evidence.Independent work
Laravel, PHP & APIs
Architecture, schema, sitemap logic, testing and integrations shown in LocalBizzInfo.Independent work
AI-assisted development
Reviewed coding workflows and bounded experiments—not autonomous claims.Independent work
QA & workflow automation
Regression coverage, accessibility checks and repeatable release verification.Tools & Technologies
An evidence-scoped working toolkit.
Tools appear here only where the CV, audit reports, public project evidence or implemented repositories support hands-on use. A logo is not a proficiency score, and no tool guarantees rankings or AI citations.
Measurement and diagnostic work
Search analytics & webmaster tools
- Google Search Console
- Google Analytics 4
- Google Keyword Planner
Documented research and audit workflows
SEO research & competitive analysis
- Ahrefs
- Semrush
- Moz
- Keyword & SERP analysis
Crawling, validation and implementation review
Technical SEO
- Screaming Frog SEO Spider
- Lighthouse
- Schema.org / JSON-LD
- Canonical & indexability testing
Observed answer surfaces and citation evidence
GEO, AEO & AI-search research
- Google AI Overviews
- ChatGPT visibility research
- AI citation tracking
- Answer-surface observation
Planning systems used across audits and projects
Content & entity architecture
- Semantic keyword mapping
- Content briefs
- Topic clustering
- E-E-A-T review
Demonstrated through LocalBizzInfo and QA work
Development & implementation
- Laravel
- PHP
- MySQL
- Git / GitHub
- HTML / CSS / JavaScript
- AI-assisted development
03 / Experience
Building breadth, role by role.
Apr 2026 — Present
Mammoth-AI
GEO & Programmatic SEO Specialist
Technical, programmatic and AI-search work for TestMax, spanning content architecture, structured signals, audit priorities and developer collaboration.
Apr 2025 — Apr 2026
Quality Resource (Pvt) Ltd
SEO Executive
On-page and off-page SEO across business directories, with research, scalable page structure, technical review, content support and reporting.
Dec 2024 — Mar 2025
Adex360
SEO Executive
Content development, guest posting, competitor research, backlink analysis, link strategy, analytics and reporting for agency clients.
Dec 2023 — Dec 2024
Intellectual Works
SEO Link Builder
Keyword and competitor research, relevant link acquisition, content coordination and development collaboration.
Dates to confirm
WBM
Internship · formal title to confirm
Owner-confirmed internship associated with WBM.pk and Himalayan Chef. Dates and project-level contributions remain intentionally unpublished.
04 / Company-wise work
Real projects, carefully attributed.
Public captures identify each product. They do not imply ownership of the whole product or private analytics access.
AI software testing · TestMax.ai
Making a technical AI product easier to find and understand.
TestMax is an AI-native software testing platform. Within Mammoth-AI, my role is focused on its search layer rather than ownership of the product. The work connects technical SEO, programmatic opportunity research, GEO and AEO, and content architecture around genuine testing concepts. I contribute structured page recommendations, answer-led content patterns and signals that help search systems interpret the platform. I also work with development context so recommendations can be implemented and checked responsibly. Two dated, owner-attributed observations appear in the evidence section without being turned into performance claims.
Visit TestMax.ai ↗Quality Resource
Two directory products, two distinct discovery problems.
Confirmed on-page and off-page SEO, supported by technical review, keyword work, content coordination and reporting.
CityLocal101
A US local-discovery directory. I supported page optimization, research, technical review and internal-link recommendations around scalable location/category pages.
Public site ↗CityLocalPro
A service marketplace where commercial queries, locations and provider relevance intersect. I supported keyword mapping, on/off-page work, content recommendations and technical checks.
Public site ↗Adex360
Agency SEO across four retail brands.
Documented responsibilities: content development, guest posting, competitor and backlink research, link strategy, analytics and reporting. Meta Ads is not attributed to these brands.
Saeed Ghani
Beauty and personal-care retail; content and off-page research supported product-led discovery.
Public site ↗WeWear
Fashion e-commerce; competitor research, content support and backlink work considered seasonal intent.
Public site ↗Nishat
Large fashion catalog; agency work focused on content, research, backlinks and reporting.
Public site ↗Generation
Fashion brand; distinct content and competitor context informed off-page and reporting support.
Public site ↗Intellectual Works
Search support for exam-preparation platforms.
As SEO Link Builder, I worked across keyword and competitor research, on/off-page SEO, relevant linking, content coordination and developer collaboration.
Pass4Success
Certification preparation with a broad credential catalog; work covered search terms, competitor gaps and link opportunities.
Public site ↗P2PExams
Exam-preparation resources supported through keyword relevance, content coordination and responsible off-page work.
Public site ↗CertsHero
Certification practice material; research and link-building support coordinated with content and development.
Public site ↗WBM · owner-reported internship
WBM.pk & Himalayan Chef.
The internship and associated projects are confirmed. Formal title, dates and individual duties remain open, so they are not invented.
WBM.pk
General on-page and off-page SEO exposure is confirmed; exact duties await confirmation. The public site was unavailable during capture, so no substitute image is used.
Public site ↗Himalayan Chef
Association is confirmed. Brand/client status and individual e-commerce duties remain open.
Public site ↗05 / Independent & freelance
Audits and products with scope made explicit.
LocalBizzInfo · Laravel
A working local information platform.
I built LocalBizzInfo as an independent Laravel product spanning articles, author functionality, business listings, calculators and technical SEO. Implemented systems include sitemap and schema output, canonical governance, programmatic state and city structures, content architecture and regression coverage. I have also used it for bounded crawler and SEO-audit experiments and AI-assisted development with human review. Experimental acquisition components are not presented as launched outcomes. Planned features and unverified traffic or AI-citation claims are deliberately excluded.
Visit LocalBizzInfo ↗TKO Products · August 2026
Shopify SEO audit & roadmap
Audited: crawlability, product/collection architecture, sitemap and indexing, on-page/image SEO, E-E-A-T and GEO/AEO readiness.
Recommended: prioritized keyword/page improvements and a 90-day roadmap. No implementation or projected growth is claimed.
Public site ↗PITCO Pakistan · June 2026
SEO audit & growth strategy
Audited: technical foundations, URL-level on-page issues, keywords, semantic/entity architecture, GEO and E-E-A-T.
Recommended: a staged 90-day plan. The public date is owner-corrected; the confidential source report remains unchanged and unpublished.
Public site ↗Product showcase
Building My Own SEO Audit Platform.
A separate Next.js product associated with LocalBizzInfo—not the Laravel publishing and directory application.
Live working build · Next.js on Vercel
From a public URL to evidence-backed priorities.
The platform addresses a recurring audit problem: turning a crawl into a reviewable record instead of an unexplained score. Its public audit form accepts a website URL and page limit, then follows eligible public pages within a stated processing capacity. The implemented workspace stores crawl records and distinguishes completed, crawling and completed-with-errors states. A verified report presents measurement coverage, applicable category health, issue severity, affected-page counts, page coverage and methodology. Findings are diagnostic observations and recommendations—not guarantees of rankings, traffic or AI citations.
- Public website crawl with a configurable page limit
- HTTP response, title, single-H1 and indexability findings
- Structured-data and business-entity checks
- Visible-content and image/accessibility checks
- Stored audit history, status and versioned reports
- Issues, passed checks, methodology, pages and coverage views
- Prioritized findings and downloadable PDF report
Current status: active working build. Some categories are explicitly marked “not measured” when a crawl lacks enough persisted evidence; roadmap modules are not presented as launched.
Open public audit form ↗06 / Selected Work & Evidence
SEO Success & AI Visibility
Point-in-time dashboard observations presented without company or project attribution. They do not establish improvement, causation or results for a named client.
Verified project evidence
TestMax observations
PITCO · June 2026
Method evidence
URL review, keyword mapping, semantic/entity analysis, GEO/E-E-A-T assessment and roadmap prioritization. The complete 18-page report and sensitive tables stay private.
TKO · August 2026
Method evidence
Shopify architecture, crawl/sitemap, product, collection and image review plus keyword planning. Estimates are not reported as outcomes.
07 / Professional profiles
Find my work across the web.
Owner-provided public profiles support identity and discovery; listing does not imply platform endorsement.
08 / Education
Computer science foundations.
2014—2018
BS Computer Science
The Islamia University of Bahawalpur2011—2014
ICS
BISE BahawalpurCertification
Digital Marketing
NFTP / University of Education, Lahore09 / Contact
Let’s build something
useful and findable.
Lahore, Pakistan · Open to thoughtful SEO, AI-search, audit and Laravel conversations.